Photographer Saratoga Springs NY Captures Employees Working in Real Time.

Common assignments for me as a photographer Saratoga Springs NY require creating a large number of images from a single location.

The creative brief for a major national company in the automotive industry involved photographing their employees at a couple of their northeastern locations.

The first location they needed photographed required a Saratoga Springs NY photographer. The corporation wanted for each location to feature real employees who worked at the actual location. The photos are featured in signage, advertising, collateral and on the web site. The goal is to connect customers to the real people they saw every day at the business.

Customers would personally connect with each local operation by seeing the people they know in all of the marketing materials. The client applied a post production technique which created a desaturated, grittier look. So lighting and composition were critical but not color range.

Working in real time

Photographing quickly and covering the operation thoroughly is required to fulfil the client’s brief . The day most employees are on site is very fast paced. Taking them away from their duties just isn’t possible. But portraits, as well as “action” photos are required.

Quick posing, agile lighting work, skilled at walking in and “seeing” the image I want. Combine these skills with an ability to relate to people quickly. This allowed me to create a large variety of images for the client. Oh, and it was a very cold day …